These terms apply to JMAC ANSWER, an AI-powered business communication platform for tradespeople provided by JMAC Partners Ltd. By creating an account or using JMAC ANSWER, you agree to be bound by these Terms and Conditions, our Privacy Policy, and the Data Processing Agreement set out in Part 2 of this document.
If you use other JMAC Partners services, those services have their own terms. This document covers JMAC ANSWER only.
Please read these terms carefully. In particular, please read clause 6 (AI acknowledgements) and clause 11 (limitation of liability) carefully. If you do not agree, do not use the service.
The service is operated by JMAC Partners Ltd, a limited company registered in England and Wales.
| Company number | 16602051 |
| VAT number | 498 6009 45 |
| Registered office | 20 Wenlock Road, London, N1 7GU |
| General contact | [email protected] |
| Data protection contact | [email protected] |
| Formal legal notices | Registered office address above |
In these terms:
The agreement is governed by the laws of England and Wales. Any dispute arising out of or in connection with the agreement is subject to the exclusive jurisdiction of the courts of England and Wales.
We may update these terms from time to time.
A full version history is shown at the foot of this document.
These terms, together with the privacy policy and any data processing agreement that applies to the service, constitute the entire agreement between you and us in relation to the service. They supersede any prior agreements, representations, or understandings.
If any provision of these terms is held by a court to be invalid or unenforceable, that provision is severed from these terms and the remaining provisions continue in full force and effect.
A failure or delay by us to enforce any right or provision of these terms is not a waiver of that right or provision. A waiver of any right or provision is effective only if given in writing.
You may not assign or transfer your rights or obligations under the agreement without our prior written consent.
We may assign or transfer our rights or obligations under the agreement on notice to you, including in connection with a merger, acquisition, or sale of all or substantially all of our assets.
A person who is not a party to these terms has no rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of these terms.
We are not liable for any failure or delay in performing our obligations under the agreement that is caused by events outside our reasonable control, including but not limited to acts of God, war, civil unrest, government action, fire, flood, epidemic, telecommunications failure, internet service provider failure, or failure of third-party services on which the service depends. If a force majeure event continues for more than 30 days, either party may terminate the agreement on written notice without liability.
| Purpose | Contact |
|---|---|
| Service support and general enquiries | [email protected] |
| Data protection enquiries | [email protected] |
| Formal legal notices | JMAC Partners Ltd, 20 Wenlock Road, London, N1 7GU |
Notices given to us must be in writing. Email notices are deemed received on the working day after the email is sent, provided no delivery failure notification is received. Postal notices are deemed received two working days after posting by first class mail.
In these Terms, the following Answer-specific terms have the meanings set out below. General definitions ("we", "us", "you", "the service", "the agreement") are set out in the preamble above.
References to "writing" or "written" include email. A reference to a statute or statutory provision includes any modification or re-enactment of it. Words in the singular include the plural and vice versa.
JMAC ANSWER is an AI-powered personal assistant designed for UK tradespeople. The Service answers customer enquiries on your behalf when you are unable to take calls or messages, manages your booking diary, handles quotes and invoices, and relays messages between you and your customers.
The Service is not a telecommunications provider, an emergency service, a legal or financial adviser, or a substitute for your own professional judgement. The Service uses artificial intelligence to process and respond to messages. Whilst we make every reasonable effort to ensure accuracy and reliability, AI-generated responses may occasionally contain errors or misunderstand the intent of a message.
The Service currently operates via a web-based chat interface accessible at your unique JMAC ANSWER link. Additional communication channels (including but not limited to WhatsApp and voice) may be added in future. We will notify you of material changes to available channels.
To use the Service, you must be at least 18 years of age, be a sole trader or authorised representative of a business operating lawfully in the United Kingdom, provide accurate and complete registration information, and maintain the security of your account credentials.
You are responsible for all activity that occurs under your Account. You must notify us immediately at [email protected] if you become aware of any unauthorised use of your Account.
We reserve the right to refuse registration or suspend any Account where we reasonably believe the eligibility requirements are not met or where the Account is being misused.
Important: By registering for the Service, you confirm that you have read and understood clause 6 (Artificial Intelligence: Nature of Service and Trader Acknowledgements) and that you accept the Service is an AI-powered aide to your business that can make errors and must not be relied upon as mission-critical. If you do not accept these terms, you must not register for or use the Service.
We may offer a free trial period at our discretion. The duration and terms of any free trial will be communicated to you at the time of registration. At the end of the free trial, your access to the Service will cease unless you subscribe to a paid plan.
4.1.1 The Free Trial is provided strictly for evaluation purposes only. You acknowledge and agree that during the Free Trial you will use the Service only with test data and non-critical enquiries, you will not rely on the Service for any live business operations, real customer communications, or genuine bookings, and the Service is provided on an "as is" and "as available" basis during the Free Trial with no warranties of any kind, whether express or implied.
4.1.2 To the fullest extent permitted by law, we exclude all liability arising out of or in connection with your use of the Service during the Free Trial. This includes, without limitation, any loss of business, loss of data, loss of customers, loss of revenue, or any direct, indirect, incidental, special, or consequential damages, however caused. The exclusions in clause 11.1 (matters that cannot be excluded by law) continue to apply.
4.1.3 If you choose to use the Service during the Free Trial for live business operations or real customer data (contrary to clause 4.1.1), you do so entirely at your own risk and we accept no liability for any consequences arising therefrom.
Details of available subscription plans and their features are displayed on our website. We reserve the right to modify the features included in any plan at any time, provided that we give you at least 30 days' written notice of any material reduction in functionality.
Subscription Fees are as displayed on our website at the time you subscribe. All prices are in pounds sterling and inclusive of VAT where applicable. We may change our prices at any time, but changes will not affect your current billing period. We will give you at least 30 days' notice of any price increase, and you may cancel your Subscription before the new price takes effect.
Subscription Fees are billed in advance on a recurring monthly basis. Payment is processed via our third-party payment provider, Stripe. By subscribing, you authorise us to charge your chosen payment method on each billing date.
If a payment fails, we will notify you and attempt to process the payment again. If payment remains unsuccessful after a reasonable number of attempts, we may suspend your access to the Service until payment is received. Continued failure to pay may result in termination of your Account.
Subscription Fees are non-refundable except where required by law. If you cancel your Subscription mid-cycle, you will continue to have access to the Service until the end of your current billing period but will not receive a pro-rata refund.
Your Subscription will automatically renew at the end of each billing period unless you cancel before the renewal date. You may cancel at any time through your Account settings or by contacting us.
The Service is powered entirely by artificial intelligence, including large language models. Artificial intelligence is inherently probabilistic and does not operate with the certainty or reliability of deterministic software. AI-generated outputs — including responses to customers, bookings, quotes, scheduling decisions, and all other actions — may from time to time contain errors, inaccuracies, omissions, or contextually inappropriate content. This is a fundamental characteristic of AI technology and not a defect in the Service.
The Service is designed solely as a supplementary aide to your normal business processes. It is not intended to replace your existing business operations, your professional judgement, or your direct engagement with customers. You must at all times maintain your own business processes and customer communication capabilities independently of the Service. The Service must never be treated as, or relied upon as, a mission-critical system. You should not use the Service as your sole means of managing customer communications, bookings, or any other aspect of your business.
The onus is on you to review, verify, and where necessary correct all outputs generated by the Service. This includes but is not limited to all responses and messages sent to your customers, all bookings, appointments, and schedule entries created or modified, all quotes, invoices, and financial communications, all customer records and notes, and any other actions taken by the Service on your behalf. You must not assume that any output of the Service is accurate or appropriate without independent verification. We strongly recommend that you review the Service's activity regularly and promptly correct any errors.
By registering for and using the Service (including during the Free Trial), you expressly acknowledge and agree that:
6.5.1 AI probabilistic outputs. The Service uses AI models that are inherently probabilistic. Outputs that are inaccurate, incomplete, contextually inappropriate, or otherwise erroneous as a result of the probabilistic nature of AI — including misinterpreted messages, incorrect bookings, inaccurate quotes, or inappropriate responses — are an inherent characteristic of the technology. To the fullest extent permitted by law, we exclude all liability for losses arising from such AI probabilistic outputs, and you waive any claim against us arising from your reliance on AI-generated outputs that you have not independently verified.
6.5.2 Platform and system defects. We distinguish AI probabilistic outputs from defects in our platform, infrastructure, or code (for example, a software bug that causes double-bookings, a system failure that prevents messages from being relayed, or a database error that corrupts records). Where loss arises from a defect in our platform or systems rather than from the inherent nature of AI, our liability is not excluded but remains subject to the aggregate cap and excluded losses set out in clause 11.
As a condition of using the Service, you must at all times maintain the following independently of the Service:
Failure to maintain these independent systems is a breach of these Terms and may affect your ability to bring any claim against us in respect of losses that could have been mitigated by such systems.
You are responsible for maintaining appropriate business insurance (including, where relevant, public liability and professional indemnity insurance) for your trade or profession. The Service does not replace or reduce your obligation to carry adequate insurance. You acknowledge that the limitations and exclusions of liability in these Terms are set on the basis that you carry appropriate insurance to cover your business risks.
You agree to use the Service only for lawful business purposes in connection with your trade or profession. You must not use the Service to send unsolicited marketing communications or spam, to process, store, or transmit any material that is unlawful, harmful, threatening, abusive, defamatory, or otherwise objectionable, to attempt to reverse-engineer, decompile, or otherwise extract the source code or underlying algorithms of the Service, to interfere with or disrupt the integrity or performance of the Service, to impersonate any person or entity, or to use the Service in any way that could damage our reputation or the reputation of the JMAC ANSWER brand.
The Service must not be used for, or relied upon in connection with, any regulatory compliance statement, certification, or declaration, including but not limited to:
The Service is not qualified to make regulatory compliance statements and any such statements generated by the AI are unauthorised and must not be relied upon by you or your customers. You are solely responsible for ensuring that all regulatory and compliance obligations in your trade are met independently of the Service.
You must make reasonable efforts to inform your customers that responses they receive through the Service may be generated by artificial intelligence. At a minimum, your JMAC ANSWER landing page or initial customer interaction should include a clear statement that an AI assistant may handle communications on your behalf. We may provide standard wording for this purpose, but the obligation to ensure transparency with your customers remains yours.
We reserve the right to suspend or terminate your Account immediately if we reasonably believe you are in breach of this clause.
For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you are the data controller in respect of Customer Data processed through the Service. We act as your data processor, processing Customer Data solely on your instructions and for the purpose of providing the Service.
As data controller, you are responsible for ensuring that you have a lawful basis for collecting and processing Customer Data, that you have provided appropriate privacy notices to your Customers informing them of how their data will be used (including the use of AI-powered processing), that you comply with all applicable data protection legislation, and that you respond to data subject access requests from your Customers in a timely manner. We will assist you in fulfilling data subject requests where reasonably practicable.
The Data Processing Agreement set out in Part 2 of this document governs our processing of Customer Data on your behalf and forms part of these Terms.
All intellectual property rights in the Service, including but not limited to the software, algorithms, AI models, user interface designs, trade marks, and documentation, are and shall remain the property of JMAC Partners Ltd or our licensors. Nothing in these Terms grants you any rights in respect of our intellectual property except the limited right to use the Service in accordance with these Terms.
You retain ownership of all content and data you provide to the Service, including your business information and Customer Data. You grant us a limited, non-exclusive licence to use such content solely for the purpose of providing the Service.
AI-generated outputs of the Service (including responses, messages, and suggested content) are provided to you under a non-exclusive, non-transferable licence for use solely in connection with your business operations. You may not resell, redistribute, sublicense, or make available AI-generated outputs to any third party as a standalone product or service. You may not use AI-generated outputs to train, fine-tune, or develop any competing AI model or service. For the avoidance of doubt, using AI-generated outputs in the normal course of your business (for example, messages sent to your customers) is permitted and expected.
10.1 Availability. We will use reasonable endeavours to ensure the Service is available 24 hours a day, 7 days a week. However, we do not guarantee uninterrupted availability. The Service may be temporarily unavailable due to scheduled maintenance (which we will endeavour to carry out during periods of low usage and with reasonable advance notice), unscheduled maintenance required to address urgent security or stability issues, factors outside our reasonable control, including internet service disruptions, third-party service outages, or force majeure events.
10.2 We will not be liable for any loss or damage arising from the temporary unavailability of the Service, except where such unavailability is caused by our gross negligence or wilful default.
10.3 AI model changes. The Service relies on third-party AI models and internally developed AI components. We reserve the right to change, upgrade, replace, or switch AI models, model versions, and AI service providers at any time without prior notice, provided that any such change does not materially reduce the core functionality of the Service. You acknowledge that AI model changes may result in differences in response style, accuracy, or behaviour, and that such variations are not a defect in the Service. Where a change in AI model provider constitutes a change to our sub-processor list, we will provide notice in accordance with the Data Processing Agreement clause 4.
10.4 Data backups. We perform regular backups of data held within the Service as part of our standard operational procedures. However, we do not guarantee that backups will be available or that data can be restored in every circumstance. We strongly encourage you to export your data regularly using the export facilities provided in the Service or via the JMAC Data Portal at data.jmacpartners.co.uk. We are not responsible for any loss of data beyond the extent to which such loss is caused by our failure to follow our own reasonable backup procedures, and in any event our liability for data loss is subject to the limitations in clause 11.
10.5 Data export. You may export your data at any time during your Subscription using the JMAC Data Portal at data.jmacpartners.co.uk, or by contacting us at [email protected]. We will provide your data in a commonly used machine-readable format (such as CSV or JSON) within 30 days of any export request that requires manual handling, at no additional charge. Following termination of your Subscription and expiry of the retention period set out in our Privacy Policy, we will securely delete your data and, upon request, provide written confirmation of deletion.
Please read this section carefully. It limits our liability to you.
11.1 Matters not excluded. Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by applicable law.
11.2 Aggregate cap. Subject to clause 11.1, our total aggregate liability to you under or in connection with these Terms, whether arising in contract, tort (including negligence), misrepresentation, restitution, breach of statutory duty, or otherwise, shall not exceed the total Subscription Fees actually paid by you in the 12-month period immediately preceding the date on which the event giving rise to the liability first occurred. For the avoidance of doubt, this cap applies to all claims in aggregate, not per claim.
11.3 Excluded losses. Subject to clause 11.1, we shall not be liable to you for any:
however caused, whether or not foreseeable, and even if we have been advised of the possibility of such losses.
11.4 AI outputs vs platform defects. In accordance with clause 6.5, and for the avoidance of doubt: (a) we accept no liability for losses arising from AI probabilistic outputs as described in clause 6.5.1 — the onus is on you to check all outputs of the Service as set out in clause 6.3, and you accept full responsibility for consequences arising from outputs you have not reviewed, verified, or corrected; (b) where loss arises from a defect in our platform, infrastructure, or code (as described in clause 6.5.2) rather than from the inherent nature of AI, our liability is subject to the aggregate cap in clause 11.2 and the excluded losses in clause 11.3.
11.5 Sole remedy. If you are dissatisfied with the Service for any reason, your sole and exclusive remedy is to cancel your Subscription in accordance with clause 13. This clause does not affect your statutory rights or any rights under clause 11.1.
11.6 Free Trial. Without prejudice to clause 4.1.2, the Service is provided during the Free Trial on an entirely "at your own risk" basis. To the fullest extent permitted by law, all liability is excluded during the Free Trial period, subject only to clause 11.1.
11.7 Allocation of risk. You acknowledge that the limitations and exclusions of liability in this clause 11 are reasonable and reflect a fair allocation of risk between the parties, having regard to the Subscription Fees payable, the nature of the Service as an AI-powered aide (not a mission-critical system), your obligation to maintain independent business processes under clause 6.6, your obligation to maintain appropriate business insurance under clause 6.7, and the fact that you are a business user and not a consumer.
12.1 You shall indemnify, defend, and hold harmless JMAC Partners Ltd, its officers, directors, employees, and agents from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or in connection with:
12.2 This indemnity shall survive termination of these Terms.
You may cancel your Subscription at any time through your Account settings or by contacting us at [email protected]. Cancellation will take effect at the end of your current billing period.
We may suspend or terminate your Account immediately if you materially breach these Terms (including non-payment of Subscription Fees), you use the Service in a way that may cause harm to us, our systems, or other users, we are required to do so by law or regulation, or your Account has been inactive for an extended period. Where practicable, we will give you reasonable notice and an opportunity to remedy any breach before terminating your Account. However, we reserve the right to act immediately where we believe there is an urgent risk.
Upon termination, your right to access the Service will cease immediately (or at the end of your billing period for voluntary cancellations).
Following termination of your Subscription:
(a) you may export your data within 30 days of termination using the JMAC Data Portal at data.jmacpartners.co.uk, or by contacting us at [email protected];
(b) for export requests requiring manual handling, we will provide your data in a commonly used machine-readable format (such as CSV or JSON) within 30 days of your request, at no additional charge;
(c) we will retain your data for a period of 90 days following the effective date of termination, after which all data will be securely and permanently deleted in accordance with our Privacy Policy;
(d) upon request following deletion, we will provide written confirmation that your data has been securely deleted.
We strongly recommend that you export your data before or promptly after cancellation.
This Data Processing Agreement ("DPA") forms part of the Terms and Conditions between JMAC Partners Ltd ("Processor") and the Trader ("Controller") and governs the processing of Customer Data by the Processor on behalf of the Controller.
The Processor processes Customer Data solely for the purpose of providing the JMAC ANSWER Service to the Controller, in accordance with the Controller's documented instructions as set out in the Terms and Conditions. The nature and purpose of processing is the operation of an AI-powered personal assistant service that handles customer communications, bookings, quotes, and invoices on the Controller's behalf.
Customers and prospective customers of the Controller who interact with the Service.
Names, telephone numbers, email addresses, postal addresses, booking and appointment details, job descriptions and notes, quote and invoice details, and message content.
The Processor does not intentionally collect or process special category data (as defined in Article 9 UK GDPR). If special category data is incidentally included in messages processed by the Service, the Controller acknowledges that such processing occurs solely as a consequence of the AI-powered message handling and that the Processor will treat all message content with appropriate security measures.
The Processor shall process Customer Data only on the documented instructions of the Controller, unless required to do so by applicable law (in which case the Processor shall inform the Controller of that legal requirement before processing, unless prohibited by law from doing so). The Processor shall ensure that persons authorised to process the Customer Data have committed themselves to confidentiality or are under an appropriate statutory obligation of confidentiality. The Processor shall implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk. The Processor shall not engage a sub-processor without the prior general authorisation of the Controller. The current list of approved sub-processors is set out in our Privacy Policy. The Processor shall notify the Controller of any intended changes to sub-processors, giving the Controller the opportunity to object. The Processor shall assist the Controller in fulfilling the Controller's obligations to respond to data subject rights requests. The Processor shall assist the Controller in ensuring compliance with obligations relating to security of processing, notification of personal data breaches, and data protection impact assessments. At the choice of the Controller, the Processor shall delete or return all Customer Data after the end of the provision of the Service (subject to the retention periods set out in the Privacy Policy) and delete existing copies unless applicable law requires storage.
In lieu of audit rights, the Processor shall, upon reasonable written request from the Controller (and no more than once per calendar year), provide a written summary of the technical and organisational security measures in place to protect Customer Data. The Controller acknowledges that the Processor is a small SaaS provider and that open audit access would be disproportionate, disruptive, and risk exposing other customers' data. The Processor's obligation to provide a written security summary is a reasonable and proportionate alternative to audit rights. If the Controller requires further assurance, the Processor shall make reasonable efforts to provide additional information or certifications where available, at the Controller's cost.
The Controller provides general authorisation for the Processor to engage the sub-processors listed in the Privacy Policy. The Processor shall inform the Controller of any intended changes to the list of sub-processors by email, giving the Controller at least 30 days to object. If the Controller objects on reasonable grounds, the parties shall discuss the objection in good faith. If no resolution is reached, the Controller may terminate the agreement. The Processor shall impose the same data protection obligations as set out in this DPA on any sub-processor by way of a contract.
The Processor shall not transfer Customer Data outside the United Kingdom unless appropriate safeguards have been put in place as required by UK GDPR, including the UK International Data Transfer Agreement, the UK addendum to EU Standard Contractual Clauses, or reliance on adequacy regulations. The current international transfers are set out in the Privacy Policy.
The Processor shall notify the Controller without undue delay after becoming aware of a personal data breach affecting Customer Data, and in any event within 72 hours of becoming aware. The notification shall describe the nature of the breach including, where possible, the categories and approximate number of data subjects and records concerned, the likely consequences of the breach, and the measures taken or proposed to be taken to address the breach.
This DPA shall remain in effect for the duration of the Controller's Subscription and for a further period of 90 days thereafter, after which all Customer Data shall be securely deleted unless retention is required by law.
This DPA is governed by the laws of England and Wales and is subject to the exclusive jurisdiction of the courts of England and Wales.
| Version | Effective date | Summary |
|---|---|---|
| 1.4 | TBD | Refactored to use the JMAC Partners shared terms preamble; added JMAC Data Portal references in data export and termination clauses; updated international transfers reference from "Standard Contractual Clauses" to "UK International Data Transfer Agreement / Standard Contractual Clauses"; tightened DPA breach notification commitment to within 72 hours; renumbered sections after removal of preamble-covered material. No substantive change to the risk-allocation provisions in the AI Acknowledgements section (now clause 6) or the Limitation of Liability section (now clause 11). |
| 1.3 | 3 March 2026 | Previous published version. |